Imitone

imitone01

I just found out that Imitone, the music making app that I have been doing the visual design for, has reached it’s funding target in just under a week!  It has been a really interesting project to work on for many reasons. Evan, the guy behind it is a genius and a really inspiring dude to work with. Another cool thing is the way in which I worked on the logo for the app and the main visual element of the app in parallel…

imitone03

I thought it would be interesting  if the two things, a logo and a functional dial that shows you the pitch you are singing at, were at heart the same thing. So I worked on them holistically right from the start and they kind of evolved together.

imitone04

It is a nice mental exercise to be working on two things that are visually the same but functionally very different.

imitone05

 

 

 

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